The explosive proliferation of online trackers in recent years - which not only intrude on web users’ privacy but can add serious lag to page load times too - has led to the rise of browser extensions for tracker blocking. Not to mention whether Apple will be extending the blocker to the mobile version of Safari. There are plenty of questions here - such as how effective the tech will prove versus ad industry ingenuity whether it will be enabled by default and how much configuration consumers will be offered. “It’s not about blocking ads, the web behaves as it always did, but your privacy is protected,” he added. “Safari uses machine learning to identify trackers, segregate the cross-site scripting data, put it away so now your privacy - your browsing history - is your own,” he explained.
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